Program Content for the Msc in International Marketing & Business Development
The Master of Science (MSc) in International Marketing and Business Development offered by emlyon business school is accessible after a Bachelor (valid diplomas include bac +4 or bac +3).
This program enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of business development and marketing in companies whose scope is resolutely oriented towards international markets. This program requires a professional mission at the end of the course for a minimal duration of 4 months (internship, VIE, fixed-term contract or permanent contract).
The program is composed of 4 periods
- First period: Fundamentals of Marketing & Business Development - in Lyon, France
- Second period: Advanced skills & Techniques in Marketing, Sales and Management - in Lyon, France
- Third period: Specific approches to international marketing & sales - international term in Vietnam or South Africa
- Fourth period: Internship and Professional Thesis - anywhere in the world
For detailed information on the program content, you can visit the program page on emlyon's website.
